WINNIE HARLOW SPORTS PUMA’S ALL-NEW KYRON
PUMA has always been a brand that highlights individuality - a true pioneer of innovative aesthetics.
This season PUMA just released one of the fiercest shoes of summer 2020, the Kyron. Kyron is a brand-new style that looks like it just stepped out of your wildest fashion fantasies. The global campaign features international supermodel Winnie Harlow, as she is the epitome of a fashion rebel, always defining her own style.
The new Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends, and aren’t afraid to show their wild side. The overall design takes inspiration from PUMA’s archive shoes, infused with high fashion elements. Kyron Awakening, the first drop of the season, features a daring upper in shades of white, blue indigo accents and the iconic formstrip in black.
Winnie Harlow was chosen to be the face of Kyron because she is not scared to go against the norm, she is confident, beautiful, and a global trendsetter. The campaign creative uses immersive sets that transport you to a fashion fantasy world.
“Kyron shoes are anything from ordinary -they really stand out from the crowd,” said Winnie Harlow. “It’s great as I can pair them in so many ways and go from day to night with ease and style.”
The KYRON launched on July 16th at PUMA UAE, NAMSHI and other selected retailers in the Middle East.
“The PUMA is the most playful creature in existence.”
