PUMA AND VOGUE TAKE ATHLEISURE TO ANOTHER LEVEL
PUMA and VOGUE announced the launch of a new collaboration that combines the worlds of sport and fashion into a one-of-a-kind collection.
“Since 1892, Vogue has stood as the timeless epitome of fashion – depicting the trends of the past and present, and shaping those of the future,” mentioned Heiko Desens, PUMA’s Global Creative Director. “PUMA x VOGUE includes daring pieces that feature allover prints and bold branding for today’s sport-fashion mavens.”
The special collection, which includes apparel, accessories, and new takes on the PUMA Leadcat and PUMA Fierce sneakers, embraces a timeless sporty-streetwear silhouette punctuated by a bold color palette featuring black, white, and red. Select pieces will also feature VOGUE’s instantly recognizable logo, alongside the iconic PUMA cat.
“Vogue is thrilled to partner with PUMA at a time when sport is so at the forefront of fashion,” said Willow Lindley, Vogue Accessories and Collaborations Director. “This collection, the first of two Vogue X PUMA drops, combines the athletic aesthetic with the timeless approach to style that Vogue is known for.”
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