Endless Kawaii with Bea Bongiasca

I spotted the red and purple enamel and diamond encrusted rings several days in a row on a friend’s hands and eventually couldn’t help but ask what the brand was - they were unlike any fine jewellery I had ever seen. “These rings are Bea Bongiasca!” She exclaimed and showed me the brand’s Instagram page which is a colorful, kawaii, and pop art fanatics heaven in accessory form.

Bea Bongiasca graduated with honours in Jewellery Design BA at Central Saint Martins in London. It was that same year that she founded her own brand and studio in Milan. She presented her first collection, ‘No Rice, No Life’ at 10 Corso Como during Milan Fashion Week in September 2014.

In December 2014, Bea had a solo show with contemporary jewellery gallery, Galleria Antonella Villanova, in the Design section of Art Basel: Miami Beach. The gallery also exhibited her work in the 2015 edition of MiArt and Design Basel in June 2015.

In July 2015, she presented the ‘Endless?’ capsule collaboration with Toiletpaper Magazine.

Bea was listed in the Arts & Dorm Room Founders categories in Forbes’ second annual “30 Under 30 Europe Class of 2017”. Her pieces embody a sense of childlike wonder and pure curiosity. Allowing women to don fine jewellery in a way that is much less serious and much more fun and alive.

In 2019, Bea opened her flagship store at 25 Via Solferino in Milan. The space, created by Locatelli Partners, perfectly represents the brands key attributes: a colourful, pop, kawaii boutique.

In 2020, Bea was selected by De Beers as one of the ten of the most distinctive jewellery designers working today to re-envision the engagement ring through a capsule collection handcrafted with natural diamonds ethically and sustainably sourced from Botswana.

Bea Bongiasca can be found in stores such as Bergdorf Goodman, Matches Fashion, Net-a-Porter, Selfridges, Twist, Moda Operandi and Broken English, to name but a few.

Among the fans of Bea Bongiasca are numerous celebrities such as Dua Lipa, Miley Cyrus, Bella Hadid, Zara Larsson, Leandra Medine, Eva Chen, Julia Roberts and Tessa Thompson.

Every Bea Bongiasca collection is handmade in Italy using 9kt gold, silver, semi and precious stones.