boss.com
The following is an editorial submitted to Radical Contemporary as part of our #radpicks spotlight series; we’d like to honor and shed light on boss ladies in the region making moving and doing so in style.
It captures powerful angles with intense makeup and dynamic styling, featuring Iman ElDeeb, transporting us to a fierce day in the life of a boss.
To create these looks, the team used executive fashion statements within Iman’s actual workspace. The editorial is provocative and urges the viewer to question the dichotomies and nuances in the personality of a boss lady.
The editorial explores the idea of a woman in a patriarchal world - evoking sassy, powerful and unapologetic energy.
The team collaborated on this project by embracing model and muse Iman El Deeb, CEO of UNN modeling agency. Egypt's first modeling agency developing the next generation of models in Egypt.
You can listen to our podcast episode with Iman here and in the meantime scroll through to get a dose of fearless finesse and genuine boss lady power.
Photography Mohsen Othman https://www.instagram.com/lemosen/
Styling and art direction Ahmed Serour https://www.instagram.com/ahmedwsorour/
Model Iman ElDeeb https://www.instagram.com/camelicked/
Makeup Khulood Othman https://www.instagram.com/ko.mua/
