ZEE : A Brave New Rebirth
A fresh start, a clean slate , a rebirth.
Are words to describe Zee's Footwear amid the arrival of their very first creative director Kegham Djeghalian. This move marks a noticeable shift in the brand's identity, as his appointment unveils their newest line Brave New World a colourful and futuristic collection that gives a new dimension to the world of footwear in the MENA region.
Drawing inspiration from Aldous Huxley's novel, Brave New World, this collection Embodies an eclectic, almost distopyian aesthetic that merges comfort and practicality. The 25-pieces collection of slippers and sandals is available in an array of bold and bright colours that matches the fast-paced city lifestyle as well as the laidback casual seaside vibe.
The campaign features contemporary dance duo NAFAQ, in a ravishing performance of Tableau Vivant mixed with Organic Dance Movement that embodies the brand's rebirth amid the appointment of its first creative director.
In tune with the new future, Zee’s soles are made with eco-sustainable Spanish natural cork and are packed in eco-friendly packaging made in collaboration with the cult Egyptian brand Up-fuse.
So no excuse now not to shop their newest collection available on their website as well as on Instagram.
Concept & Creative Direction: @keghamdjeghalian
Photography: @aminazaher
Starring: @nafaq.tunnelseries
Image & Art Direction: @mahahamada__
Makeup: @agneshkah
Hair: Mazen Tayaa
Wardrobe: @shahiralasheen
Graphics & Creation: @salmaelkafrawy_
Product & Creation: @hisham.hamdi
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