MAISON PYRAMIDE X COVETEUR: Reimagining the Art of Showroom Curation
Through the looking glass.
Maison Pyramide The Showroom and Coveteur hosted a cocktail party in Paris last week, embodying the theme of an interactive Playhouse on Rue Royale, where Maison Pyramide The Showroom set up base this season.
“Coveteur has evolved and expanded with a new voice and a behind-the-scenes look at a new kind of luxury constantly profiling emerging designers and trends from around the world. Maison Pyramide was a natural fit for our first international event during Paris Fashion Week to showcase this rising talent.”
Jake Rosenberg – Founder and Creative Director of Coveteur
With a constant aspiration to elevate the brands hosted within The Showroom, Maison Pyramide co-founders Giovanina Atieh, Maria Munoz and Nathalie Mroue were convinced Coveteur would be the right partner, who would support them in their endeavors to highlight the showroom’s designers and their creations.
“Coveteur is the go-to-source and advocate of fresh talent in all fields,” the co-founders said. “This is where our platforms meet and compliment one another within this collaboration.”
Attendees included, Deputy EIC of Vogue Italy & Head of Vogue Talents, Sara Maino, Conde Nast General Director of Sales & Marketing Francesca Airoldi, Vogue Arabia EIC Manuel Arnaut, Group Fashion Buying Director of Harvey Nichols Laura Larbalestier, American Model Larsen Thompson, Influencers Caroline Daur, Xenia Adonts, Jessica Kahawaty, Gala Gonzalez, Karen Wazen to name a few.
The setup featured a chimney top dripping with Lako Bukia, Liase, Ammanii and L’atelier Nawbar jewelry, tables and podiums set up for a feast of Tara Zadeh, Yosuzi and Okhtein x Zyne croche bags and mules. The space was overflowing with mannequins showcasing the latest ready-to-wear collections by Azzi & Osta, Thym, Nafsika Skourti and Sylvia Astore.
Season after season MP The Showroom has proven to be a metamorphic space, which showcases that the art of curation when refined, makes for a killer landscape of talent and innovation. The carefully selected brands are uniquely displayed in one unifying space, which celebrates and showcases only what can be deemed genuine art in the realm of fashion.
“Fashion is what you’re offered four times a year by designers. And style is what you choose.”
